Welcome!

At Hiemstra Optical, our approach to personal service is truly unique to the optical industry. For over forty years we’ve provided the highest quality and most reliable products available.

We strive to provide the most thorough eye exams possible and every lens prescription we sell is double checked for precision accuracy prior to dispense.


We also…


When you experience the Hiemstra difference, you’ll understand why we say:

“Hiemstra Optical is Focused On You.”


Accepting VSP® , EyeMed, Blue Cross/Blue Shield, Medicare, and most other vision plans.




Focused On You

Dr. Phillip J. Zwier, O.D.

Dr. Zwier received his Bachelor of Science degree from Calvin College and graduated Magna Cum Laude from the Illinois College of Optometry.

His Therapeutic Certification was completed at Ferris State College of Optometry.

Dr. Zwier has been with Hiemstra Optical for over twenty years.

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