At Hiemstra Optical, our approach to personal service is truly unique to the optical industry. For over forty years we’ve provided the highest quality and most reliable products available.
We strive to provide the most thorough eye exams possible and every lens prescription we sell is double checked for precision accuracy prior to dispense.
When you experience the Hiemstra difference, you’ll understand why we say:
“Hiemstra Optical is Focused On You.”
Accepting VSP® , EyeMed, Blue Cross/Blue Shield, Medicare, and most other vision plans.
Dr. Phillip J. Zwier, O.D.
Dr. Zwier received his Bachelor of Science degree from Calvin College and graduated Magna Cum Laude from the Illinois College of Optometry.
His Therapeutic Certification was completed at Ferris State College of Optometry.
Dr. Zwier has been with Hiemstra Optical for over twenty years.
Dr. Lana K. Gruizenga, O.D.
Dr. Gruizenga grew up in the Kalamazoo area attending Western Michigan University, where she graduated Magna Cum Laude with a degree in Biomedical Sciences.
In 1990, she graduated from Indiana University School of Optometry and received the John P. Davy Memorial Award. Dr. Gruizenga began practicing at Hiemstra Optical later that year.
Dr. David A Cleary, O.D.
Dr. Cleary earned his Bachelor of Science degree from Alma College with a double major in biology and chemistry.
He completed his Doctorate of Optometry with Ferris State College where he also earned certification in Therapeutics and Diagnostics.
Dr. Cleary served as president of the Southwest Michigan Optometric Society for two years and has been a member of the Michigan Optometric Society and American Optometric Society for 28 years.
He joined Hiemstra Optical in 1998.
Dr. Grant Morrison, O.D.
Dr. Morrison earned his Bachelor of Science and Doctor of Optometry degrees from Indiana University.
While at university, he did volunteer work in rural Mexico and received the Essilor Award for outstanding academic achievement.
Dr. Morrison is a native of Kalamazoo and has been practicing in the area since 1999. He has been with Hiemstra Optical since 2001.
Dr. Peter S. Caroselli, O.D.
Dr. Caroselli received his Bachelor of Science degree with honors from Ferris State University, and Doctor of Optometry degree with honors from Michigan College of Optometry in 1997.
He has been practicing optometry at Hiemstra Optical since 2001.
Dr. Lauren Collins, O.D.
Dr. Collins earned her Bachelor of Science degree from Ferris State University. She went on to receive her Doctor of Optometry degree from Pacific University in Portland, OR.
Dr. Collins joined Hiemstra Optical in September of 2014.