Welcome!


Please be aware that masks are required at all Hiemstra Optical locations. Thank you for your cooperation!

Hiemstra Optical has been your hometown eye doctor since 1967. Our approach to personal service is truly unique to the optical industry. For over 50 years, we've provided the highest quality and most reliable products in a way that makes you feel more like a friend than a customer.

We're committed to providing the most thorough eye exams possible, and we take the time to find the right eye wear solution for you as an individual.

We also…

  • Specialize in personalized frame selection.
  • Carry a wide variety of frames.
  • Will clean, adjust and tighten your glasses for free.
  • Offer on-site repairs, usually while you wait.
  • Have evening and Saturday appointments available.
  • Have five locations in southwest Michigan.


When you experience the Hiemstra difference, you’ll understand why we say, “Hiemstra Optical is Focused On You.”


Accepting VSP®, EyeMed, Blue Cross/Blue Shield, Medicare, and most other vision plans.





No Surprise Billing Act          Notice of Privacy Practices

© 2022 Hiemstra Optical Co. All Rights Reserved